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Wednesday, September 17, 2008

nike | peel


Here’s the new ad for NikeLab, created by W+K Tokyo and produced by A52 and inspired in Neill Blomkamp’s Evolution spot. It is quite similar to the Nike Evolution ad years back. Video

Microsoft and McDonalds team up on WiFi access for Zune

It seems that McDonalds is serious about going after wireless traffic enjoyed by users at Starbucks and is seeking out like minded partners who can help them create an alternative. That’s where Redmond comes in as the two giants in their perspective industries have joined forces to provide free wireless connectivity to Zune users for the Zune Marketplace. That means the Zune faithful will be able to buy and download music from the Zune Marketplace through Wayport wiFi gateways in more than 9,800 McDonald’s restaurants.

“Wayport is pleased to be working with Microsoft to make it easier for Zune users to access music on the go,” said Dan Lowden, vice president of business development and marketing for Wayport. “Our ability to enable and manage applications and devices over converged networks creates exciting new opportunities for our clients to attract new customers whose digital lifestyle extends beyond their home and office.”

The partnership comes at the same time that Microsoft begins offering new colors for their 16GB Zune 2. Users can custom order blue, red, pink, and green only through Microsoft’s refreshed Zune Originals site. And through its latest software update Zune users can also stream music and purchase it directly from the built-in FM radio. Zune customers have a choice in how they acquire music — they can pay per track or choose a Zune Pass subscription. Zune Pass subscribers can download or stream music from their Zune or computer interchangeably, all for a flat rate of $14.99 (U.S.) per month.
To give people a chance to experience Zune Pass subscription, Zune is offering a free, 14-day trial to all new customers. More information is available at http://www.zune.net/setup.

Hat tip – Engadget

JVC HXD77J Mini System

JVC HXD77J Mini System player looks cool, it looks like it is going to shoot out something. The JVC HXD77J Mini System includes a five-disc changer, support DVD and home-burned CDs containing MP3, WMA (Windows Media Audio), and JPEG files. You can also connect your mp3 player or other device through the front auxiliary input. Check out more after the break.

Features
• 5-tray DVD/CD changer
• disc exchange
• plays DVD-Video, DVD-R & DVD-RW discs, DVD+R & DVD+RW discs, and Video CDs
• plays CDs, audio CD-Rs & CD-RWs, and MP3 & WMA discs
• plays digital picture CDs (JPEG)
• 99-track programming, repeat, and random play
• 3D Phonic movie sound modes (Action, Drama, Theater)
• 3 EQ presets (Rock, Pop, Classic)
• 3 Live Surround modes (Dance Club, Hall, Stadium)
• 4 Game modes (RPG, Sports, Action, Night)
• video output for TV (composite, S-video, component video)
• progressive-scan DVD playback
• built-in Dolby Digital and DTS decoders (2-channel)
• optical digital output for Dolby Digital/DTS/PCM
• USB input
• auxiliary input
• 540 watts total power (180 watts x 2 for subwoofers, 90 watts x 2 for woofers, mids and tweeters)
• 4-way, biamped, bass-reflex speakers with dual 6-5/16″ woofers, 2-13/16″ midrange, 13/16″ tweeters, and 6-5/16″ subwoofers
• video-shielded speaker design
• remote control
• component: 6-15/16″W x 14-11/16″H x 17-1/4″D
• speakers: 11-11/16″W x 17-13/16″H x 13-11/16″D
• warranty: 1 year

The player is available at $262.

[via Redferret]

fitbit




Fitbit is a tiny wireless tracker that you can hook it on your clothing to track your daily movements which include steps, miles, calories burnt, and more.

The Fitbit Tracker is wireless. Walk within 25-50ft of the provided basestation and your data will be automatically uploaded to the Fitbit website. After that, you can login to the Fitbit website to see details and also participate in collaborative fitness goals with friends, family and co-workers. The auto-sync software runs on both Macs and PC’s.

More pictures after the break.

:: Product pag

[via Uncrate]

LG introduce new Plasmas with bluetooth, PVR to the UK


A "new, even smaller" model announcement is an odd thing for a TV manufacturer - usually we hear about larger, louder, brighter sets. There is method to the madness though - historically, plasma TVs have only been available in larger sizes - 40" and above. With the 32PG6000 LG have squeezed Plasma technology into a 32" screen.

Coming soon after the launch of the new LCD TV range this Plasma launch breathes life into a technology many other manufacturers are abandoning, with some innovative new features.

As with the recent LCD launch there are a myriad of model numbers and screen sizes covering a wide range of features and budgets. The 32" set sits at the bottom of the range, while the monster 60" 60PG7000 stands at the top.

Even the 32" model gets a huge array of inputs with 4 HDMI sockets, component, SCART and VGA ports. Moving up the range gets you bluetooth connectivity and an integrated freeview PVR. This is a really nice idea, you get two tuners so you can watch one program while recording another, and a 160GB hard drive for over 80 hours of recording capacity.

You can get more details of all these sets on the LG Blog, or on the LG website

If you’ve got to the bottom of this post and are wondering what the difference between LCD and Plasma is anyway and why you’d care, we asked LG to give us their take on it. You can get their explanation here.